Posted: 17 Apr 2013 08:29 AM PDT
Los Angeles-based architecture and design firm, Standard, www.standard-la.com, is proud to announce the opening of Pressed Juicery in Beverly Hills. Inspired by the archetypical lemonade stand, the modestly scaled storefront space inhabits a 350 square foot indoor-outdoor wood "kiosk" on busy Bedford Drive. The Beverly Hills location is Pressed Juicery's seventh to open, and the fifth of eight stores designed by Standard. Other locations designed by Standard include Westwood Village, Studio City, Downtown Los Angeles, Montecito, and three in San Francisco.
The group of stores designed as the model for Pressed Juicery's expansion across California and beyond, present a purposefully minimal environment created from a few, basic, natural materials and access to ample fresh air and natural light. The restrained design and minimal palette of rhythmically spaced white oak timbers, white subway tile, chalkboards and a concrete floor allows the juice to take center stage behind the counter.
The oak timbers seemingly random pattern is based on the Fibonacci Code, a mathematical sequence frequently found in nature, such as in the branching of trees and the spirals of shells. This rhythmic spacing informs the design of the storefront mullions, juice wall, sales counter and suspended ceiling beams.
The collaboration between Standard and Pressed Juicery brings together two companies with complimentary values. Both fundamentally strive to achieve simplicity, balance and precision in their products, whether it be in the pure forms and minimal palettes of Standard's architecture or in the unadulterated, custom extractions that Pressed Juicery creates fresh on a daily basis for its customers.
For Standard, the directness and purity of Pressed's unaltered natural ingredients, the outstanding flavors and vibrant colors resulting from their production process and the healthy lifestyle the company supports were the characteristics that led them to the idea of the lemonade stand as inspiration. Of the collaboration, Hayden Slater, co-founder and CEO of Pressed Juicery says,
+ All images courtesy STANDARD
Posted: 17 Apr 2013 07:33 AM PDT
BIG with additional team members Tess, Transsolar, Base, Transitec and Michel Forgue is chosen to design an 80 Hectare cultural and commercial destination, EuropaCity in France.
The new urban center EuropaCity is located between Paris and Roissy in France's most populated region Île-de-France. EuropaCity will offer a mixture of retail, culture and leisure on an unprecedented scale around the defining theme of the European urban experience, diversity and culture. The winning team was selected among proposals from Manuelle Gautrand, Snøhetta and Valode & Pistre.
BIG's proposal is an urban form combining dense city with open landscape and will become a cultural and commercial gathering point for the surrounding cities of the Triangle de Gonesse. Like a city that is carved into the landscape, the entire facility is covered in an accessible green roof with recreational areas, hiking paths and urban farming. EuropaCity will be directly linked to the coming Grand Paris Express Metro to Charles de Gaule airport.
EuropaCity is organized along an internal circular avenue of retail, entertainment and cultural programs. Along the avenue bicycles and electric public transport bring visitors quickly around. The vast accessible roof features gentle sloping valleys and peaks allowing visitors to experience the panoramic views of central Paris and La Defense skylines.
EuropaCity is designed as a laboratory for sustainable technologies, and a showcase for viable green tech implementations that does not only save energy, but also improves the quality of the urban environment. The large range of culture and leisure programs like concert halls, spas, skiing hill, swimming pools and urban farming form an urban ecosystem where resources are fed from one into another. Waste heat from retail is channeled into leisure spas, water is re-used as irrigation for the parks, and EuropaCity will be providing the surrounding neighborhoods with district heating and cooling. The entire facility is designed to be powered with a combination of solar, biofuel and geothermal energy.
+ Project facts
+ All images and drawings courtesy BIG
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