courtesy Clifton Leung Design Workshop

Interior Designer Clifton Leung takes pride to unveil the revolutionary retail store design of 1O1O CENTRAL flagship store. With a clear mission to solidify 1010 brand as the leading mobile operator for its elite customer base, the architectural design of the retail space is inspired by the golden era of travel, where 1010 customers embark on a unique and privileged 1010 "Grand Voyage". A premier assortment of latest phones and gadgets are set against a luxurious and welcoming ambience, a world away from the clamoring streets outside, inviting customers to browse at their leisure.

The telecommunications industry is rather competitive. The creative 'Grand Voyage' concept successfully makes the store stands out from the cliché mobile retail setting, which is often characterized by customers being served in front of service counters, the design concept originates from the splendor of the golden age of travel, which attracted the greatest personalities of the day, from world leaders to movie stars. It was the quintessence of luxury travel, surrounding guests with every comfort and opulence.

Clifton Leung, Founder and Chief Designer of Clifton Leung Design Workshop.

courtesy Clifton Leung Design Workshop

Covering some 5,000 sq. ft., the luxurious journey begins with a captivating floor-to-ceiling, black-framed window façade, opening the two-storey store directly onto the street. The interior design of 1010 Central is marked by specially crafted leather seating, marble flooring, subtle wood veneer and an eye-soothing plant wall. Vast array of phones and gadgets are creatively displayed in an unobtrusive setting of vintage trunks in stainless steel. By stepping into 1010 Central, customers get transported to the 1010 elite lifestyle.

Using a clever play of space and light, the grandeur of the raised marble platform by the entrance is accentuated by mood lighting, which are embedded into the ceiling wood panels. It offers a perfect platform and creates a theatrical presence for hosting a variety of events including product launch and performances.

courtesy Clifton Leung Design Workshop

1010 Central hosts six distinct VIP zones with unique themes, featuring 1O1O Quintessentially, Asia Miles, golf, horse-racing, wine & fine dining and travel. Individual zone is defined by creative use of elegantly crafted wooden cabinet adorned with thematic lifestyle ornaments, creating a semi-enclosed area for private consultation with attentive and knowledgeable 1010 ambassadors.

Interior Designer Clifton Leung takes pride to unveil the revolutionary retail store design of 1O1O CENTRAL flagship store. With a clear mission to solidify 1010 brand as the leading mobile operator for its elite customer base, the architectural design of the retail space is inspired by the golden era of travel, where 1010 customers embark on a unique and privileged 1010 "Grand Voyage". A premier assortment of latest phones and gadgets are set against a luxurious and welcoming ambience, a world away from the clamoring streets outside, inviting customers to browse at their leisure.

The telecommunications industry is rather competitive. The creative 'Grand Voyage' concept successfully makes the store stands out from the cliché mobile retail setting, which is often characterized by customers being served in front of service counters, the design concept originates from the splendor of the golden age of travel, which attracted the greatest personalities of the day, from world leaders to movie stars. It was the quintessence of luxury travel, surrounding guests with every comfort and opulence.

Clifton Leung

Covering some 5,000 sq. ft., the luxurious journey begins with a captivating floor-to-ceiling, black-framed window façade, opening the two-storey store directly onto the street. The interior design of 1010 Central is marked by specially crafted leather seating, marble flooring, subtle wood veneer and an eye-soothing plant wall. Vast array of phones and gadgets are creatively displayed in an unobtrusive setting of vintage trunks in stainless steel. By stepping into 1010 Central, customers get transported to the 1010 elite lifestyle.

Using a clever play of space and light, the grandeur of the raised marble platform by the entrance is accentuated by mood lighting, which are embedded into the ceiling wood panels. It offers a perfect platform and creates a theatrical presence for hosting a variety of events including product launch and performances.

courtesy Clifton Leung Design Workshop

1010 Central hosts six distinct VIP zones with unique themes, featuring 1O1O Quintessentially, Asia Miles, golf, horse-racing, wine & fine dining and travel. Individual zone is defined by creative use of elegantly crafted wooden cabinet adorned with thematic lifestyle ornaments, creating a semi-enclosed area for private consultation with attentive and knowledgeable 1010 ambassadors.

The 1010 Grand Voyage is further enhanced by the B&O sound system and 1O1O signature fragrance. The design concept, the choice of materials and sensory appeals blend seamlessly to evoke the senses and represent the pinnacle of customer experience.

1O1O CENTRAL has become the newest landmark in Central. The revolutionary concept molded into strong visual presentation has set new standards for the retail space design of the telecommunication industry.

Come and visit 1O1O CENTRAL designed by Clifton Leung, located at 52-54 Wellington Street, Central. Experience a memorable journey of mobile retailing service.

+ About Clifton Leung Design Workshop

Established in 1997, Clifton Leung Design Workshop is the brainchild of Clifton Leung, one of Hong Kong's most prolific interior designers. Combining design concepts of practicality and minimalism, many of its projects turn out to be the territory's most successful business and residential models.

Clifton's award-winning practice has helped shape the image and branding of many of the city's leading international and local brands, including 1010, one2free, Calvin Klein, D&G, G.O.D, Gianfranco Ferre, Just Cavalli, one2free, Polo Ralph Lauren, Warner Bros., and Michelin one-star MIST, transforming these retail and hospitality spaces into an exceptional customers' experience.

In addition to the retail projects, Clifton has also designed the interiors of more than 100 luxury residences in Hong Kong, of which, 24 of his most memorable projects are showcased in his book titled "Interior Design Lifestyle by Clifton Leung : from minimalism to maximization".

The award-winning designer, Clifton is still very dedicated to the local and China design community participating as guest speaker at regional forums & conferences, lecturing at the local design schools and often profiled in the media inspiring his passion for design and lifestyle.

Born in Hong Kong and raised in Canada, Clifton has an interior design degree from Toronto's renowned Ryerson University.

+ All images courtesy Clifton Leung Design Workshop

Arkitektgruppen Cubus is celebrating 40 years of practice in 2012, and have made this timelapse movie to show some of their work during the last 40 years. Arkitektgruppen Cubus AS is based in Bergen, Norway. One of the larger offices in western Norway with completed projects in around 20 towns/cities in Norway and in Denmark.

GOETTSCH PARTNERS DESIGNS PROMINENT POLY BUSINESS TOWER IN SHUNDE, CHINA
200-meter-tall building will be a city landmark between Guangzhou and Hong Kong

Poly Business Tower – Exterior Day, render courtesy Goettsch Partners

Architecture firm Goettsch Partners (GP) has designed the new Poly Business Tower in Shunde, China. Totaling 110,000 square meters, the project is one of several current assignments between GP and leading Chinese developer Poly Real Estate (Group) Co., Ltd. Other office, hotel and mixed-use developments are located in the cities of Chengdu, Deyang and Guangzhou.

Poly Business Tower, render courtesy Goettsch Partners

The new signature tower in Shunde will be the tallest structure in the area, at a height of 200 meters, and will be a centerpiece of the business district. It will add valuable Class A office space and will be in close proximity to various cultural and government facilities in the city, making the structure a critical venue and focal point.

Poly Business Tower, render courtesy Goettsch Partners

The Poly Shunde Business Tower further reinforces GP's global reach and commitment to China and other emerging markets in Asia. We are very pleased to continue our work with Poly Real Estate as one of the country's premier developers. Our goal is to design modern and environmentally responsible buildings that clearly reflect their function and context. We are driven by our pursuit of excellence and inventive solutions that embrace performance and bold design.

James Zheng, AIA, LEED AP, a partner in the firm who leads its China office

GP's concept was to create an efficient, modern tower that integrates features of the local culture into the architectural expression of the building. Particularly inspired by the "pinwheel" patterns commonly found in the regional screens and paving, the tower's planning and façade articulation are designed to showcase this traditional vernacular. Pinwheel-patterned perforated screens extend the full height of the tower in order to provide shading; more importantly though, they integrate and conceal fresh-air ventilation for all office floors. These screens, in conjunction with automated energy controls, high-performance glazing and vertical shading devices, create an energy-efficient skin that also provides floor-to-ceiling glass for all office users.

Poly Business Tower – Pinwheel Screens, render courtesy Goettsch Partners

A multi-story winter garden is designed for the top of the structure, offering unobstructed views of the surroundings in all directions. This signature space will be lit at night to create a new beacon that provides identity for the Shunde business district. At the base, the tower is seated at the head of a ceremonial garden. The four-sided lobby is designed to engage the landscape, blurring the distinction between interior and exterior space while intuitively segregating vehicular and pedestrian circulation around the perimeter of the building.

The building façade's expression will be unique. Integrating vernacular design elements with modern technology will create an elegant and sophisticated addition to the Shunde skyline.

Paul De Santis, LEED AP, design principal with Goettsch Partners

Completion of the development is scheduled for 2014.

Poly Business Tower – Lobby, render courtesy Goettsch Partners

GP is working in more than 20 cities throughout Asia, particularly in China, on commercial projects including office buildings, hotels and mixed-use developments. Select work includes the Tianjin R&F Guangdong Tower in Tianjin, China; the Park Hyatt Guangzhou Mixed-Use Tower in Guangzhou, China; the Chicony Headquarters in Taipei, Taiwan; the Grand Hyatt Chengdu at Chicony Plaza in Chengdu, China; and the China Diamond Exchange Center in Shanghai.

Goettsch Partners (GP) is an innovative architecture firm with a global perspective, emphasizing a singular design approach across offices in Chicago, Shanghai and Abu Dhabi. Focused on combining exceptional design, technical expertise and unmatched service, the firm creates measurable value and environmentally responsible solutions. Services include architecture, interiors, planning and building enclosure design. Diverse projects around the world share a consistent emphasis on bringing bold design clarity to complex challenges.