+MOOD | recent articles + 1 more

Posted in 4:35 PM

+MOOD | recent articles + 1 more

Posted: 15 Oct 2012 05:17 AM PDT

In Sao Paulo, OODA were invited to design an iconic high-rise with 40 stories. The challenge was to merge in just one whole both tourist apartments and luxury residences with plenty of common spaces, gardens and sightseeings.

$OODA Piratininga Sao Paulo Piratininga Sao Paulo \ OODA$

Courtesy OODA

$OODA Piratininga Sao Paulo 4 600x257 Piratininga Sao Paulo \ OODA$

Courtesy OODA

$OODA Piratininga Sao Paulo 9 600x304 Piratininga Sao Paulo \ OODA$

Courtesy OODA

$OODA Piratininga Sao Paulo sec 600x682 Piratininga Sao Paulo \ OODA$

Courtesy OODA

+ Project facts

Piratininga Sao Paulo
Sao Paulo, Brazil, 2012

Team: Diogo Brito, Rodrigo Vilas-Boas, Francisco Lencastre, Duarte Fontes, Francisca Santos, Vania Coelho
Design: OODA
Type: Commission
Client: Confidential
Size: 70.000 sqm
Status: in progress
Schedule: completion 2017

+ All images and drawings courtesy OODA

$OODA Piratininga Sao Paulo 4 180x180 Piratininga Sao Paulo \ OODA$ $OODA Piratininga Sao Paulo6 180x180 Piratininga Sao Paulo \ OODA$ $OODA Piratininga Sao Paulo7 180x180 Piratininga Sao Paulo \ OODA$ $OODA Piratininga Sao Paulo 9 180x180 Piratininga Sao Paulo \ OODA$ $OODA Piratininga Sao Paulo 8 180x180 Piratininga Sao Paulo \ OODA$ $OODA Piratininga Sao Paulo 180x180 Piratininga Sao Paulo \ OODA$ $OODA Piratininga Sao Paulo 3 180x180 Piratininga Sao Paulo \ OODA$ $OODA Piratininga Sao Paulo a5 180x180 Piratininga Sao Paulo \ OODA$ $OODA Piratininga Sao Paulo sec 180x180 Piratininga Sao Paulo \ OODA$ $OODA Piratininga Sao Paulo a2 180x180 Piratininga Sao Paulo \ OODA$

UM underwear multi-brand shop \ AS Design

Posted: 15 Oct 2012 04:53 AM PDT

$UM store design AS Design 02 600x900 UM underwear multi brand shop \ AS Design$

Image courtesy AS Design

The “kingliness" is what men have been pursuing: Virile, Self confidence, Capability, steady, and Dignity; the ism can be explained by these characteristics.

Designer Four Lau and Sam Sum based on “male traits” as the design concept of this top fashion men’s underwear brand shop. They endeavored to inject humanity into interior architecture, searched for the modern and abstract styles, and used deep charcoal gray and yellow colors as focus point. A variety of deep charcoal gray materials (suede wallpaper, travertine, black stainless steel and black glass) and the geometric form are used to bring out the steady and virile side of men, along with yellow mannequins that are with tall and strong image, the purpose is to highlight the extraordinary metropolis royal demeanor that made him the limelight.

$UM store design AS Design 03 600x900 UM underwear multi brand shop \ AS Design$

Image courtesy AS Design

Window display shows a replica of a streamline future transportation sculpture that appeared in movie, which is operating by a male mannequin. It is a perfect combination of abstract and modern, and demonstrating the men love to gain pleasure over controlling / demonstrating dynamic. Also it is hilarious to imagine that it is a huge banana in order to associate with the important part of men; it is the symbol of men wanting to demonstrate power, self confidence, and dignity in front of women.

$UM store design AS Design 08 600x400 UM underwear multi brand shop \ AS Design$

Image courtesy AS Design

"M" is the initial of "Men", with maximizing its size along with black and white layers, it shed a deep impression. The yellow grid construction is filled with boxed products, when the salesperson picks up the box at the front, subsequent boxes will be pushed to the front by the mechanics automatically to fill the vacancy, without the help of the salesperson, which presents a humanized demonstration. The small screens would demonstrate the latest brand fashion show, exhibiting the season’s most fashionable products for customers.

$UM store design AS Design 11 600x900 UM underwear multi brand shop \ AS Design$

Image courtesy AS Design

+ Project facts

Client: UM
Project: Top fashion men’s underwear multi-brand shop of UM
Design concept: Male Traits of Kingliness
Location: Shenzhen, China
Designer: Four Lau & Sam Sum

+ All images courtesy AS Design

$UM store design AS Design 02 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 01 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 03 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 10 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 09 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 08 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 12 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 04 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 07 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 06 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 05 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 14 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 13 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 11 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 16 180x180 UM underwear multi brand shop \ AS Design$ $UM store design AS Design 15 180x180 UM underwear multi brand shop \ AS Design$