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| Myer Department Store Fixture Design \ Peddle Thorp Architects Posted: 29 Oct 2011 12:13 AM PDT
Peddle Thorp Architects undertook the interior store planning and fixture design of the 3 top floors in the newly refurbished flagship MYER store in Melbourne. This department store receives the "Store Design of the Year Award" at the 2011 Oracle World Retail Awards.  Image courtesy Peddle Thorp Architects Myer is Australia's largest department store group and has been a market leader in Australian retailing for the past 100 years. Myer offers the largest range and the latest national and international brands across a number of categories including: women's and men's apparel; fashion accessories; childrenswear; cosmetics; homewares; furniture; toys and electrical goods.  Image courtesy Peddle Thorp Architects The project included the design and implementation of level 5, 6 and 7 floors layout. Level 5 showcases the homeware products including beddings, cookware, and wedding registry. Levels 6 and 7 showcase electronics, home entertainment and the gaming collection.  Image courtesy Peddle Thorp Architects Through a collaborative design process involving Myer Design, and shopfitters, our challenge was to create a unique retail experience for each environment, developing specific design theme on each floors.  Image courtesy Peddle Thorp Architects The organic contemporary level 6 and 7 have been design as interactive futuristic spaces. The designer introduces the notion of path and discovery into the planning strategy to enhance the consumer experience.  Image courtesy Peddle Thorp Architects Through the design of winding gondolas, display tables and curved shell cabinet, products are revealed along curved and intersecting alleys multiplying showcase and merchandising opportunities.Gondolas and table have been design to optimize product showcase toward consumers as they're walking down the main alleys making secondary path attractive and inviting visitor's to explore multiple pads.  Image courtesy Peddle Thorp Architects Fixture design and planning also adapt to the striking and complex base built environment. The gaming shell units following in heights the tilted faceted timber ceiling introduce therefore movement and create a playful gaming space. Wall unit designs respond to dynamic tilted wall cladding lines. And the curved shell fixtures create intimate sub retail space, controlling daylight from the multiple skylights and window atriums. For level 5 design, Peddle Thorp introduced simplicity and neutrality as key element for effective homeware product presentation. White and black have been used as primary colour for the fixture and environment design, referring to Myer branding code.  Image courtesy Peddle Thorp Architects The concept of "frame" runs across the entire floor as a key geometry structuring and binding the multiple pads together. This simple approach emphases the focus on the brands, by introducing an appealing and modernist discreet design. + Project credits / dataPractice: Peddle Thorp Architects | http://www.pta.com.au/ + All images courtesy Peddle Thorp Architects                                |
| Sports Park Stozice \ SADAR + VUGA architects Posted: 28 Oct 2011 10:52 PM PDT
The Sports Park Stozice is a hybrid project. Its realization is the result of the publicprivate partnership between the city of Ljubljana and Grep Development Company.  Sports Park Stozice, image courtesy SADAR + VUGA architects | Photo by Matevz Lenarcic; Aerovizija SADAR + VUGA, the architects responsible for the Chamber of Commerce and Industry of Slovenia in Ljubljana, have again designed a project whose influence reaches beyond the boundaries of its site to change the dynamic of the urban fabric itself. The 187,500sqm complex is located north of the city and combines a football stadium and a multipurpose sports hall with a large shopping centre covered by a recreational park landscape. The park, visibly the largest open space, links the landscape by the river Sava, across the northern sections of the outer ring road, with the green urban space in the city centre. It emphasizes the horizontal and planar character of the site as well as that of the surrounding territory. The monilithic structures of the stadium and sports hall that emerge from this plane redefine the skyline of the area whilst at the same time frame the views of the Alps towards the north, and of the castle hill and city centre towers towards the south. The two storeys of the shopping centre and indoor car park occupy the 12metre deep disused gravel pit that once characterized the site. The Sports Park Stozice changes the periphery of Ljubljana by merging green space and recreational facilities in order to create new areas for social interaction and communal activities.  Sports Park Stozice - The football stadium, image courtesy SADAR + VUGA architects | Photo by Matevz Lenarcic; Aerovizij THE CRATER OF THE FOOTBALL STADIUM The 16.000 seat football stadium is designed according to contemporary economic, sociological and environmental UEFA standards. Its design and shape provide ideal conditions for sporting events and ensure the perfect experience for the spectators. The football stadium is ‘sunken’ in the park – only the roof over the stands rises above the plane of the field, a massive crater reminiscent of the pit that once formed part of the landscape. The stadium and sports hall stand as juxtapositions of one another, the former finding shape in the negative space. Though different in structure, they retain similar formal languages in order to be understood as interdependent programmes. Even through materiality this notion is reinforced, for example: the cladding of the stadium's roof is the same as the one used to cover the shell of the sports hall. The plane is pierced by four flights of stairs that provide access and lead to the stadium’s concourse. The park’s plateau gradually descends to the east revealing the stadium as an open building, while the eastern entrances create views into the interior that reinforce the notion of it conceived as a depression in the ground. A steel roof stretches high above the stands highlighting the 4x4m grid structure? thus enhancing the quality and sensation of the interior space.  Sports Park Stozice - The football stadium, image courtesy SADAR + VUGA architects | Photo by Ziga Cebasek  Sports Park Stozice - The football stadium, image courtesy SADAR + VUGA architects | Photo by Sadar Vuga The stands descend from the concourse to the football pitch enabling spectators to be very near to the action, yet still remain covered by the roof. On the west side of the stadium, the concourse terminates at the VIP and media rooms. This section continues into the underground buildings with all the necessary amenities for the players, officials and media. In the context of the wider city landscape, the roof over the stands the crater becomes the stadium's distinctive mark.  Sports Park Stozice - The multipurpose hall, image courtesy SADAR + VUGA architects | Photo by David Lotric THE SHELL OF THE MULTIPURPOSE SPORTS HALL The sports hall for 12,000 spectators is located in the northwestern part of the park. The four levels of concourses and the lower, IP, and upper stands are covered by a shellshaped dome. The park's plateau meets the edge of the shell which scallops and opens towards the interior of the building. The ridges continue all the way to the top, where the facade meets the dome. This outlines the shape of the hall, a shell that opens towards the perimeter with large crescent openings overlooking the park. A canopy that encircles the hall mirrors the scalloped shell. Like the stadium, the entire dome is finished in an exterior cladding that changes colors depending on the atmospheric conditions and viewing distance. The sports hall is a partially recessed building whose volume is determined by the required seating capacity and the size of the basketball and handball court, the two activities the hall is primarily intended for. The position of the stands ensures maximum compactness of the interior space and allows the spectators to be as close to the action on the court as possible. VIP seating is situated between the lower and the upper stands. The warm-up hall is connected to the main hall on the lowest floor, under the surface of the park. The geometry of the shell's steel armature is understood as both the structure and the ornament of the spaces of the upper concourse, stands and courts. The lower, VIP, and upper concourses with kiosks surround the interior of the hall and open towards the park. The double height spaces and terraces connect the concourses visually with the park, rendering them permeable. In essence the project is the synthesis of nature and construction, proof of this complex's vital role in the development of public space in Ljubljana.  Sports Park Stozice - The multipurpose hall, image courtesy SADAR + VUGA architects | Photo by David Lotric  Sports Park Stozice - The multipurpose hall, image courtesy SADAR + VUGA architects | Photo by Ziga Cebasek THE SHOPPING CENTRE Alongside the stadium and the hall, the shopping centre is the third major component of the Sports Park Stoz ice. Open every day of the week, it generates activity in the park even when there are no ongoing events in the stadium and the sports hall. It's location between the car park level and the park platform seamlessly integrates the retail programme with the rest of the park's activities and enables visitors to access the complex easily from all sides. Three greened atriums extend the atmosphere of the park into the shopping center by piercing the roof to create a visual connection between the exterior and the shopping centre, making them prominent features in the project. Large northoriented skylights above the centre evenly supply the space with diffused light and frame views towards the sports facilities and surrounding territory. The recreational park platform on the roof of the shopping centre is a technical landscape, designed by Studio AKKA, composed of individual recognizable microambiances that withstand the pressure of the crown before major sporting events yet still offer pleasure and comfort to the afternoon stroller, the skateboarder, or the children at the playground. By means of fractures and opening in the park's plane, the northern, southern and western greened atriums and pavilions merge the park with the shopping platforms, the car park and the large openings (exits) that face the main access road. The three atriums are connected with the pavilions by means of a large paved surface that extends beyond the two sports facilities. Designed as the central plaza under the level of the park, it is the largest urban space of the project. It meets the commercial facade of the shopping centre on its western side and the dugin Sports museum and the stadium VIP access area on its eastern side. It’s the main path through the park whose form also reflects the circulation sequence of the shopping centre. On the northern side, the park's plane ends with a vertical overhang that composes the façade of the shopping centre. The park is understood as something more than just an open space. Its playgrounds in the greened area of the park, with their microtopography, diverse vegetation, and articulate paving transform the park into a hybrid open urban space where the natural intertwines with the artificial, the digital with the analogue, the noisy with the quiet, and the full with the empty.  Sports Park Stozice - Site plan, drawing courtesy SADAR + VUGA architects  Sports Park Stozice - The football stadium, drawing courtesy SADAR + VUGA architects  Sports Park Stozice - The multipurpose hall, drawing courtesy SADAR + VUGA architects + PROJECT DATA AND CREDITSArchitects: SADAR + VUGA (lead architect)? KSS, London (consultant in sports architecture) | http://www.sadarvuga.com/ Landscape architecture: AKKA, Ljubljana Site area: 182.600 sqm Building area Total floor area Capacity Levels Structure Cladding Roof Schedule + About SADAR + VUGA architectsSADAR + VUGA was founded by Jurij Sadar and Bostjan Vuga in Ljubljana in 1996. Over the past fourteen years it has focused on open, innovative and integral architectural design and urban planning. The office has been driven by a quest for quality, with a strong belief that forwardleaping architectural production contributes to our wellbeing, and generates a sensitive and responsive development of the physical context we live in, broadening our imagination and stimulating our senses. The growing portfolio of built work ranges from innovative town planning to public space sculpture, from interactive new public buildings to interventions within older existing structures. SADAR + VUGA designs extended living areas in residential buildings, guided by the culture and climate of place? shapes interior environments that respond to very personal tastes and desires. The client base reflects the diversity of built and project experience. Ranging from nunicipal conuncils and Central Government, encompassing national and private arts bodies and multi nationals to the best developers in Slovenia. With the "Formula New Ljubljana" a collection of their own realisations and of urban planning studies the architects at SADAR + VUGA are now also intervening in the political process. They are of the opinion that architecture should not function as a mere piece of design, but rather as a way to shape and change social space. In their view, in the age of the experience economy, architecture thus plays an interactive social role. + All images and drawings courtesy SADAR + VUGA architects | Photo by DavidLotric, Ziga Cebasek, Matevz Lenarcic, Aerovizija |
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