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Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN

Posted: 21 May 2011 09:44 AM PDT


SIMPLEFORMSDESIG 10 pM 600x450 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN

lzira Peixoto and Carlos Mendonça, courtesy SIMPLEFORMSDESIG

SIMPLEFORMSDESIGN will present their latest minimal creations at Interior Lifestyle Tokyo 2011 during 1-3 June. SIMPLEFORMSDESIGN was founded in 2004 by two designers: Alzira Peixoto and Carlos Mendonça. Design, innovation, functionality and quality are the driving concepts in the creation and development of every new collection and every new product.

In SIMPLEFORMSDESIGN past and future, craftsmanship and cutting-edge technology, tradition and modern design walk side by side, creating unique pieces capable of making a difference on their own. The resulting products are carefully conceived articles that blend into the contemporary environment, in many cases, rehabilitating methods of production that had fallen into decline.

SIMPLEFORMSDESI collection pM 600x171 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN

Created in 2000, the BATH Collection (design by Alzira Peixoto and Carlos Mendonça) derives from a former project led by this design team to SIMPLEFORMSDESIGN.

BATH is both an innovative and functional collection of design pieces directed to bathroom areas: stainless steel accessories, wooden and stainless steel soap trays and boxes and natural brushes. This collection is already being marketed not only in Portugal but also in several other countries, such as Spain, UK, France, Belgium, Germany, Italy, Greece, Israel and Japan – by some of the most prestigious bath and design stores.

Integrated in the SIMPLEFORMSDESIGN project, the CORK Collection incorporate Portuguese traditional materials in bold new design creations, bathroom oriented cork objects comprise this collection: wash basins, soap trays, storages and bath mats. Despite being such a traditional material, cork is employed in a very innovative and unexpected way. The choice of this material is by itself a major innovation.

The main options are for two kinds of materials: agglomerated cork and rubber-cork composite. These products have a finishing that provides them with the wear and tear protection they need for  everyday use.

HOME Collection (design by Alzira Peixoto and Carlos Mendonça) is a furniture line designed to fit in any home division, ideal for a whole range of storage requirements.

The exterior is worked in a clean and depurated way. It presents innovative round shapes in white high brilliant lacquer. The surprise lies within: strong colours are used to make a difference.

Its versatility derives not only from the various sizes and models available but also from the vast array of polished steel optional components that can be combined with it. For being so unique and versatile, it blends with all contexts.

+ Designer: SIMPLEFORMSDESIGN | http://simpleformsdesign.com/

Here are some of the new creations that will be presented at Interior Lifestyle Tokyo 2011.

SIMPLEFORMSDESIG 01 pM 600x450 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN

Courtesy SIMPLEFORMSDESIGN

SIMPLEFORMSDESIG 03 pM 600x450 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN

Courtesy SIMPLEFORMSDESIGN

SIMPLEFORMSDESIG 06 pM 600x450 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN

Courtesy SIMPLEFORMSDESIGN

SIMPLEFORMSDESIG 05 pM 600x450 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN

Courtesy SIMPLEFORMSDESIGN

+ All images courtesy SIMPLEFORMSDESIGN
SIMPLEFORMSDESIG 01 pM 170x170 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN SIMPLEFORMSDESIG 02 pM 170x170 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN SIMPLEFORMSDESIG 03 pM 170x170 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN SIMPLEFORMSDESIG 04 pM 170x170 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN SIMPLEFORMSDESIG 05 pM 170x170 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN SIMPLEFORMSDESIG 06 pM 170x170 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN SIMPLEFORMSDESIG 07 pM 170x170 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN SIMPLEFORMSDESIG 08 pM 170x170 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN SIMPLEFORMSDESIG 09 pM 170x170 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN SIMPLEFORMSDESIG 11 pM 170x170 Interior Lifestyle Tokyo 2011: SIMPLEFORMSDESIGN

IBM Software Executive Briefing Center | Iosa Ghini Associati

Posted: 21 May 2011 08:09 AM PDT


I tried to configure a place conceived as a new agora, capable of encouraging and stimulating productive discussion, in a dimension of communication that gets away from traditional parameters, making virtual interface scenarios the protagonists.

Massimo Iosa Ghini

IBM Software Executive Briefing Center in Rome has been entirely renovated and has significantly expanded its area. The entire project, designed by Massimo Iosa Ghini and his studio, elaborates the famous “strips” of the IBM logo in an innovative and fascinating way.

IBM 03 Iosa Ghini pM 600x424 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

IBM 07 Iosa Ghini pM 600x849 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

Audiovisual advanced technologies have been carefully selected to provide guests, a comfortable and high value-added experience.

IBM 01 Iosa Ghini pM 600x350 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

The new Software Executive Briefing Center in Rome is located within the same structure that hosts the international laboratory for the development of the IBM Software Group and provides all the tools to explore IBM’s technology and its innovative solutions in one new and exciting atmosphere.

IBM 17 Iosa Ghini pM 600x849 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

IBM 16 Iosa Ghini pM 600x849 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

The IBM Software Executive Briefing Program is designed to provide professionally managed events and to maximize the value of time that customers spend in IBM. Any "briefing" usually includes presentations and demonstrations to bring customers to run events which they participate. Listening, discussing and illustrating how the new IBM technologies can be helpful in facing and resolving technical and business issues, make people away from the traditional concept of communication, to get closer to a place of useful comparison: a new agora.

IBM 19 Iosa Ghini pM 600x600 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

IBM 11 Iosa Ghini pM 600x424 IBM Software Executive Briefing Center | Iosa Ghini Associati

IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca

+ Project credits / data

Project: IBM Software Executive Briefing Center
Location: Roma, Italy
Year: 2010
Type: Interior design
Design: Iosa Ghini Associati | http://www.iosaghini.it/
Photographer: Santi Caleca

+ All images courtesy Iosa Ghini Associati | Photo by Santi Caleca
IBM 03 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 04 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 07 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 10 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 08 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 09 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 01 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 02 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 05 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 06 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 11 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 12 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 13 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 17 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 14 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 21 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 16 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 15 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 18 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 19 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati IBM 20 Iosa Ghini pM 170x170 IBM Software Executive Briefing Center | Iosa Ghini Associati
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