Interior Lifestyle China, an international trade fair for household products and accessories. Interior Lifestyle China is being held from October 13-16, 2010 at the Shanghai Exhibition Center in Shanghai, China and is a Messe Frankfurt event. Not only will products from China be featured, but also items specially crafted in Hong Kong, Germany, France, Italy and other countries who are eager to enter the Chinese market.

Visitors from various retail sectors, interior designers, hotel professionals and other trades will be able to view the wide range of product groups being presented. From gifts to textiles to home furnishings, potential buyers will be able to preview the newest collections and attend the ‘On Design’ lecture series. The lectures will feature renowned International designers who will discuss their inspirations and their insight into design trends.

Below is a press release with details on the Interior Lifestyle China event, for more information please visit www.il-china.com.

+ Press release

International brands eager to tap into China market

For four days from 13 October at the Shanghai Exhibition Centre, special international showcases will display a wide variety of consumer goods products, specially crafted in Hong Kong, Germany, French and Italy, among others.

Product groups extend from personal lifestyle to table, kitchen and household effects, furnishing & living, home and building textiles to lamps and luminaries and gift articles. Numerous, well-known international industry giants have already signed on, such as ALNO, Fissler, Nachtmann, Ballariniplus many other brands.

"Being set apart in a special country pavilion demonstrates our brand strength and it is a great image to portray to potential buyers attending the fair," commented Mrs Laurence Arthaud Export Developer for Jean Dubost company (Dubost Colas Pradel SAS).  The first time exhibitor from France produces flatware and develops ranges each year from new colours following the fashion, furniture and decor markets to an environmentally friendly line.

Mrs Arthaud further noted: "These special pavilions create a favourable business platform, which is a good benefit for us."

Around 15,000 visitors are expected at Interior Lifestyle China. These visitors will include top decision-makers from the import, wholesale and retail sectors, boutiques, department stores, interior designers & decorators, hotel professionals and other traders.

New layout improves overall visitor experience

Several improved layouts will help buyers easily identify products.  A special showcase this year, at the German Living pavilion is the "One day in the German House", where visitors will be made interactively familiar with the experiential world of German design and lifestyle, as well as with German culture and tradition.

A multifunctional red strip will connect the individual thematic areas and accompany visitors throughout the entire exhibition. This provides visitors with impressive and remarkable insights into German lifestyle as they make their way through the German House. The various rooms are arranged chronologically and can therefore be experienced and brought to life through an exemplary "Day in the German House."

Additional country and region expertise will hail from Hong Kong, Japan, France plus numerous other country representatives including China, Czech Republic, Denmark, France, Germany, Hong Kong, Italy, Japan, Taiwan, and the US.

To learn more about other special country and region pavilions at Interior Lifestyle China 2010 please visit www.il-china.com

+ About background information on Messe Frankfurt

Messe Frankfurt is Germany's leading trade fair organiser, with 424 million euros in sales in 2009 and more than 1,500 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events "made by Messe Frankfurt" take place at more than 30 locations around the globe. In 2009, Messe Frankfurt organised more than 90 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt's exhibition grounds, featuring 578,000 square metres, are currently home to 10 exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

+ For more information, please visit the website at: www.messefrankfurt.com